Indirect performance is compared to internal representation. The picture does not occur on the performance of the object itself, and by other matters relating to the object. This technique has a broader performance, often used in design the contents of certain attributes or brand, thoughts etc.. Regardless of the method, is to show the content, and the content of some characteristic. Look from broad sense, everything must have its own particularity, everything must be with certain other things have certain relevance. Today let's talk about packaging technique of expression which to have. So, wanted to do a thing, express an object, there are two basic techniques : one is the direct manifestation of certain characteristics of the object, the other is indirectly with the help of the other things to show the things. The former is called performance directly, the latter is called indirect expression or the use of performance. The product, some things can not be directly demonstrated, such as perfume, wine, cosmetics, it necessitates the use of indirect expression to handle. Each box manufacturers to produce their own packaging box, gift box form production. At the same time, many can direct the performance of products, in order to obtain novel, unique, flexible performance, often from indirect manifestations of novelty, change. Indirect expression methods include analogy, association, symbolism and decoration.

Metaphor: analogy is to lend him than it is to proceed from the one to the other, the manipulation, less in the image schema mapping spirit of external attributes of a certain feature. The metaphor of components must be most people understand the specific things, the specific image, which requires designers with rich knowledge and culture.

Lenovo: its law is with the aid of some image leads the viewer's knowledge to a certain concentration by the viewer, associations to supplement the picture are not directly accountable.

Symbol: This is the combination of the transformation of metaphors and associations, in the performance of the more abstract meaning. In the high-grade packaging box, mainly embodied by most common understanding of symbolic significance, is used to express the meaning and symbol of a commodity Abstract properties.

Decoration: the indirect aspects, some gift packaging is often not directly using the analogy, association and symbolism, and decorative style of performance, the" decorative " should pay attention to the use of certain properties, which leads the viewer feel.

Direct representation:

Image : the use of photography or window to direct their morphological appearance or use, such as the use of.

Background: This is one of the main auxiliary way, can make better performance. Background image can be concrete, treatment of attention not to dominate.

Contrast: This is set into a form, known as contrast, that is from the negative foil, so that the main body in contrast contrast to be more strong performance.

Contrasting sections can be used to abstract, realistic, decoration, graphic, three-dimensional form.

Summary: on the image of the subject to be simplified, the shape and color of summed up refining, the commodity characteristics of the subject image more clear, concise simple.

Hyperbole: the themes or content of the most characteristic of the component to be outstanding, with exaggerated, stress, deformation, discoloration and other means, so that the image changes in normal, resulting in a variety of artistic taste, to change and bright, the image vivid. The minor things omitted or abandon, forming a very prominent and special screen, resulting in a new feeling.